Do you find it difficult to describe exactly what you do? To show your customers the value you offer or the ways you can help them? Is your head brimming with ideas but as soon as you put pen to paper (or finger to keyboard!) you get bogged down in complicated messages that don’t say what you mean?
Want to know how you can make your message clear and communicate it with confidence?
You write a story.
Storytelling is a powerful business tool. It makes strategy more accessible, shows the human behind the brand and creates an emotional connection with your customers. It tells them how working with you or buying your product will make their lives better.
But if writing for your website, blog or social media fills you with dread, there is another way! I’ll use my experience working for some of the world’s biggest, and smallest, companies to write creative content that reflects your brand, makes your business stand out and compels your customers to action.
How it works
What I do
Translate your ideas into an original piece of content in your brand tone, voice and style.
When I do it
At the idea stage.
What it covers
Listen: to what you want.
Research: to understand the subject area.
Draft: originate content based on your brief.
Review: to improve and further develop the first draft.
Approve: sign off and deliver the final draft.
What it doesn’t
A full edit or rewrite of content that you have already developed. If you would like me to edit copy you’ve already created, take a look at my editing page.
Your questions answered
+ ISN'T A WRITER JUST AN ADDITIONAL EXPENSE??
Writing a piece of content that is well researched, aligns to your business objectives and is SEO-optimized takes time. When you’re running a business, a home and a family, this is probably time you don’t have. Think of hiring a professional writer as an investment in your business. It will free you up to concentrate on other priority tasks while your writer gets on with the job of developing high-quality content that appeals to your target audience and gets more eyes on your business.
+ I CAN WRITE SO WHY PAY FOR SOMEONE ELSE TO DO IT?
Believe it or not there is more to writing great content than just writing. Your copy needs to be persuasive and move your customer to take a particular action. And while you may be happy writing blogs but out of your comfort zone writing web copy, a professional writer will be expert at producing targeted copy in multiple formats that gets your message across.