What happened to the apostrophe?

Oh dear. What happened to the apostrophe? Emma Watson’s tattoo supporting the Time’s Up movement hit the headlines for all the wrong reasons when she forgot to add an apostrophe—between the ‘e’ and the ‘s’ if you’re not already aware. This basic error, from a very well-educated woman, left many shaking their heads in astonishment.

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Six tips for a great business blog

It doesn’t matter what business you’re in, a good blog is an effective way of boosting your reputation and attracting new customers.  To write a really great business blog that will help you convert readers into customers, you’ve got to understand your target market and create content they will find useful and engaging.  Here are my six top tips for writing a great business blog.

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How to create a style guide for improved communication

Creating a brand is possibly one of the most enjoyable parts of setting up a business. Focusing in on what your business does, who it serves and what it stands for is a really fun, but important, exercise helping you to clarify the details of your business and its purpose. Bringing this work together in a visual representation—your brand—is an exciting moment for any new business owner.

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