You’ll find articles here to help you develop better content and improve your communications.
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Content may be King but our own content can often feel like the poor relation when we’re focusing on client work. While this is perfectly natural, it can also make us feel guilty knowing we’re not giving our own business the attention it deserves. Read on for some easy ways to take back control of your content.
Read MoreWhen you’ve put your heart and soul into writing a blog, the last thing you want is for it to languish unloved and unread on your website. Not only is this super frustrating, it’s also a missed opportunity. If no one is finding your blogs, let alone reading them, now is the time to rethink your approach.
Read MoreWhen you’ve finished your blog or newsletter, proofreading is probably the last thing you want to do. But it is the last thing you should do if you want to make sure you’re copy is as good as it deserves to be. My five top tips will have you proofreading like a pro in no time.
Read MoreOh dear. What happened to the apostrophe? Emma Watson’s tattoo supporting the Time’s Up movement hit the headlines for all the wrong reasons when she forgot to add an apostrophe—between the ‘e’ and the ‘s’ if you’re not already aware. This basic error, from a very well-educated woman, left many shaking their heads in astonishment.
Read MoreIt doesn’t matter what business you’re in, a good blog is an effective way of boosting your reputation and attracting new customers. To write a really great business blog that will help you convert readers into customers, you’ve got to understand your target market and create content they will find useful and engaging. Here are my six top tips for writing a great business blog.
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